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UX & UI

DESIGNER

WORK

ABOUT

MISC

RESUME

MARKETPLACE

UX - February 2025

My Role

UX Designer and Researcher

Tools - Figma

Team

Christopher Torres

Mayali Clary

Megan Mai

Vidhi Mishra

Timeline

Janurary - February 2025

Overview

This case study highlights key UX projects for a growing freelance marketplace, focusing on the Talent Profile ,Testimonial Page and Membership Page.

Both projects followed the same UX design process, with the Talent Profile being the larger, more complex effort. Together, they aimed to enhance professional connections and support the platform’s long-term growth.

HIGHLIGHT

Showcasing the Optimized Talent Profile & Testimonial Page

John

@JohnTheBest

Not available

4.9

(300)

Ontario , Canada

About Me

Services

Portfolio

Reviews

Hire Me

John

Verified

@JohnTheBestDesigner

Product Designer

Not available

Ontario , Canada

4.9

(300)

25/hr

Top 5%

50 Job Completion 2023

Top 10%

Customer Ratings 2024

Top 10%

Customer Ratings 2024

Hire Me

Portfolio

All

Web design

Gaming

Healthcare

1/5

Latest

Project Name

UI/UX Design

Prototyping

Highest Rated

Project Name

UI/UX Design

Prototyping

Most Viewed

Project Name

UI/UX Design

Prototyping

Industry Expertise

Banking and Finance

Health Services

Banking and Finance

Video Game

Banking and Finance

+26 More

$30 USD/HOUR

Canada

Joined August 15, 2022

Availability

Mon-Fri

9am-6pm

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Featured Clients

Skills

Logo Design

Graphics Designer

Product Design

Logo Design

Graphics Designer

Product Design

Logo Design

Graphics Designer

Product Design

Certifications

Adobe Certified Professional

Google UX Design Certificate

Certified Web Designer

+20 More

Service List

Web Design

Graphic Design

Writing

Development

View All

Service

Service Title

4.8/5

Brief Description of the project. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.

$ 5,000 per month

Service

Service Title

4.8/5

Brief Description of the project. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.

$ 5,000 per month

Service

Service Title

4.8/5

Brief Description of the project. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.

$ 5,000 per month

Recent Projects & Reviews

4.6 out of 5

Rating Breakdown

Communiucation Level

4.5

Quality of Delivery

4.0

Value of delivery

4.8

5 Stars

67%(2,337)

4 Stars

27%(600)

3 Stars

10%(700)

2 Stars

3%(200)

1 Stars

1%(200)

Client Project Images

View all

Star Rating

Services

Industries

Sort by

Most Recent

Showing 1-4 of 1,876 Reviews

Blake

@BlakeGood

Florida , United States

Premium Client

Total Price

$150

Timeline

5 days

11/10/24 - 11/15/24

Hourly Rate

$35/hr

Total Hours

201 Hours

Dec 15, 2024

Industry: Finances

Purchased: Logo Design

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Helpful

(0)

+9 Images

Blake

@BlakeGood

Florida , United States

Premium Client

Total Price

$150

Timeline

5 days

11/10/24 - 11/15/24

Hourly Rate

$35/hr

Total Hours

201 Hours

Dec 15, 2024

Industry: Finances

Purchased: Logo Design

Lorem ipsum dolor sit amet consectetur.

Helpful

(0)

+9 Images

Blake

@BlakeGood

Florida , United States

Premium Client

Total Price

$150

Timeline

5 days

11/10/24 - 11/15/24

Hourly Rate

$35/hr

Total Hours

201 Hours

Dec 15, 2024

Industry: Finances

Purchased: Logo Design

Lorem ipsum dolor sit amet consectetur.

Helpful

(0)

+9 Images

Experience

Discord

Permanent Full-time

1yr 7 mos

Senior Product Designer

Oct 2022- Present

1yr 7 mos

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Senior Product Designer

Oct 2022- November 2023

1yr 7 mos

UX Design

User Experience

Senior Product Designer

Google

Permanent Full time

Oct 2022- Present

1yr 7 mos

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UX Design

User Experience

Senior Product Designer

Google

Permanent Full time

Oct 2022- Present

1yr 7 mos

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UX Design

User Experience

Education

University of Florida

Bachelor of Arts

Arhitecture & Design

Oct 2020 - 2024

University of Florida

Bachelor of Arts

Arhitecture & Design

Oct 2020 - 2024

Busy

10:50 AM Local time

Last Updated 2 min ago

Message

Pay Rate

$20 USD/Hour

Projects Completed

60+

Availability Status

8:30 PM Today

Project Status

Est. finish Jan 27,

Language

English, Spanish

Time Zone

Canada (GMT-5)

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Affiliated Teams

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Supercharge Your Projects with Premium Access

Experience faster hiring, top-tier talent, and dedicated support tailored to your business needs. Upgrade to Premium today and take your projects to the next level

Get Started with Premium

Explore Our Plans

John Doe

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Ryan Starling

Head IT Department @ Slack

Ryan Starling

Head IT Department @ Slack

Ryan Starling

Head IT Department @ Slack

Trusted by Clients Worldwide

Real feedback from businesses like yours.

Persona 1

Persona 2

Persona 3

Persona 4

Empowering Small Business Owners

As a small business owner, you manage various aspects of your enterprise, from operations to customer relations. Our freelancer marketplace connects you with skilled professionals, streamlining your workload and enabling you to focus on growth and innovation.

Specialized Skills Access

Quickly find experienced freelancers to create compelling content for your marketing campaigns.

Cost-Effective Projects

Engage freelancers for short-term projects, optimizing your budget by paying only for the specific services you need.

Flexible Workforce

Easily onboard additional support during peak seasons to handle increased demand.

Streamlined Hiring

Efficiently post job listings, review candidate profiles, and select the best fit for your project.

Streamline Your Project Success in Four Simple Steps

"Our intuitive process is designed to connect you with top talent efficiently, ensuring your projects are completed seamlessly and on time.

Choose Your Plan

Select the membership that best fits your business needs.

Post Your Projects

Create a detailed project listing to attract qualified professionals.

Connect with Experts

Review proposals and engage with top talent suited to your needs.

Manage and Complete

Utilize our platform's tools to oversee progress and achieve successful project completion.

Discover the Premium Edge: Features Designed for Your Success

SUPPORT

Dedicated Account Manager

Gain a trusted advisor who understands your business inside and out, providing personalized guidance to maximize your agency's potential and ensure seamless platform utilization.

TALENT

Priority Talent Access

Revolutionize your talent acquisition process with instant access to world-class professionals, perfectly matched to your projects through cutting-edge AI technology.

TOOLS

Advanced Collab Tools

Transform your project management with an intuitive, all-in-one platform that fosters collaboration, increases transparency, and automates routine tasks for peak efficiency.

INSIGHTS

Insights and Analytics

Harness the power of advanced analytics to gain a competitive edge, make informed decisions, and continuously refine your agency's performance based on actionable insights

Elevate Your Business: Unlock Premium Performance

Support

Get a personalized strategic partner who provides tailored guidance specific to your agency's unique goals and challenges

Get priority support with direct access to expert consultants who understand your unique challenges

Benefit from personalized strategy sessions and regular performance reviews, helping you continuously optimize your operations and stay ahead of the competition.

Learn More

Talent

Tools

Insights

Support

Strategic Success Partner

Elevate your business with personalized guidance and expert support. Our dedicated account managers are your direct line to success, providing tailored strategies and solutions. Experience the difference of having a committed professional who understands your unique challenges and goals.

Continuous Optimization

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Innovation Insider

John Doe

Designer @ Slack Industries

Read Story

Get Started

Core Features Include:

Dedicated account manager

Advanced project management tools

Priority customer support.

priority job postings

Essentials

starts at

$ 20/month

Ideal for small teams needing fast access to top talent and dedicated support.

Get Started

Core Features Include:

All Pro Premium features.

Custom onboarding and training for teams.

Dedicated quarterly strategy sessions with your account manager.

VIP customer support with expedited resolution for any issues.

Enterprise

starts at

$ 99/month

Ideal for small teams needing fast access to top talent and dedicated support.

Get Started

Core Features Include:

All Essential Premium features.

Priority matching with top-rated talent.

Advanced project management tools for seamless collaboration.

Access to exclusive templates and resources to optimize project outcomes

Premium

starts at

$ 49/month

For businesses seeking advanced tools and faster, more efficient talent matching.

Monthly

Annual

Select the Perfect Plan for Your Business

Frequently Asked Questions

What is included in the premium membership?

Our premium membership offers a range of exclusive benefits designed to enhance your experience, including dedicated support from our expert team, priority access to top-tier professionals, advanced project management tools, and a curated library of premium resources and insights.

How do I upgrade to a premium plan?

What are the billing and subscription options?

Can I cancel my premium membership at any time?

Is there a free trial available for the premium membership?

How do I access exclusive resources as a premium member?

Are there any setup fees associated with upgrading to a premium plan?

How does premium membership enhance my experience compared to the standard plan?

What forms of payment are accepted for premium membership subscriptions?

Hear It Straight From Our Users

Rating 4.5

Over 4,000 Reviews

4.7/5

Read Capterra Reviews

4.7/5

Read Capterra Reviews

4.7/5

Read Capterra Reviews

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Read Customer Reviews

Ready to Take Your Projects to the Next Level?

Join the network that connects you with top talent, faster results, and unmatched support. Your next success story starts here.

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OUR GOALS

This project targeted key goals to optimize marketplace functionality and accelerate growth.

Balance Marketplace Dynamics

Ensure fairness and mutual value in the platform’s features for both clients and freelancers.

Optimize Talent Presentation

Showcase freelancer skills, experience, and portfolios in a compelling, easy-to-navigate format.

Build Core User Trust

Add testimonials to show credibility and client satisfaction.

Accelerate Member Growth

RESEARCH PROCESS

In-Depth Analysis of Competitors and Best-in-Class

Competitor & Best-in-Class Research

Our research for the Talent Profile involved analyzing competitor and best-in-class examples from diverse industries. This analysis informed optimal features and design patterns, crucially guiding how to balance comprehensive talent showcasing with privacy concerns to ensure marketplace fairness and mitigate issues like price gauging or talent poaching.

Competitors

Best-in-class

Out of Catergory

These screenshots helped give me new ideas and different outlooks to the talent profile especially all of the different sections/ features.

Best-in-class

Competitor

Categorization

Our research began with competitive and best-in-class analysis, categorizing Talent Profile features into must-haves, nice-to-haves, and will-not-haves. This ensured balanced prioritization, focusing on fairness for both clients and talent. We then iteratively revisited 'nice-to-have' features during wireframing to confirm their value and feasibility.

Competitor Features & sections

Best-in-class Features & Sections

WIREFRAME

Shaping the Wireframe from Research Insights

Feature Analysis

For our feature analysis, we organized screenshots by must-have elements from both competitors and best-in-class examples. We meticulously reviewed multiple screenshots per feature, analyzing their strengths and weaknesses to identify standout layouts and extract specific microfeatures. This granular approach directly informed the creation of an optimized design for the Talent Profile.

Wireframing

Our wireframing process began by adapting standout layouts identified during competitive research. We then iteratively integrated targeted microfeatures, guided by a clear feature selection process, to craft a highly optimized and unique design. This ensured the final layout was distinctively enhanced for impact and usability, rather than being a mere replication of existing examples.

Screenshots of Categories/Features for Testimonial

Analysis Testimonials /Quote Cards

Optimized Quote Card Section

Screenshots of Categories/Features for Talent Profile

Analysis of Customer Reviews

Optimized Customer Review section

2026 Darvan Cherichel

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